Who's listening
Women rebuilding something.
Our audience is mostly women in their late twenties to forties — a lot of them in the middle of a divorce, a move, a career change, or a very long healing season.
They're spending on the things that make the rebuild feel good: clothes, skincare, home, wellness, therapy and coaching, travel, kid stuff, and anything that makes a hard week easier. They take our recommendations personally, because we only make ones we'd make to a friend.
They also actually show up: a 5.6% click-through rate on YouTube and over 3,400 hours watched says these aren't passive scrolls — people choose this show and stay for the whole hour.
